Frequently Asked Questions

Everything you need to know about getting AdSense approved, fixing rejections, and using our platform.

GOOGLE ADSENSE BASICS
Google AdSense is Google's publisher ad program — it's how regular website owners get paid to show ads on their pages. Once you're approved, you paste a small code snippet onto your site and Google takes care of everything else: it figures out which ads to show your visitors, runs a live auction between advertisers competing for your ad space, and deposits your cut into your AdSense account every month. You earn money when visitors view ads (impressions) or click on them, depending on the advertiser's campaign type. The better your content and the more engaged your audience, the more advertisers are willing to bid for your space — so there's a real incentive to keep improving what you publish.
Yes, completely. There are no signup fees, no monthly charges, and nothing to pay upfront. Google makes money by taking a percentage of what advertisers pay — currently around 32% — and passes the rest on to you. You don't see a bill from Google; you just receive payments. Those payments go out monthly once your balance hits the minimum threshold, which is $100 USD in most countries (some markets have a different local equivalent). Until you hit that threshold, your earnings just accumulate and carry forward each month.
Honestly, it varies a lot and anyone giving you a precise number is guessing. The biggest factors are your niche, where your readers come from, and how engaging your content is. A finance or legal blog targeting US readers might earn $15–$50 per 1,000 page views (RPM). A general entertainment site with mixed international traffic might see $1–$5. Most publishers starting out land somewhere in the $2–$8 RPM range. The way to grow earnings isn't to game the ad placements — it's to build an audience that keeps coming back and to publish content in topics where advertisers actually spend money. Traffic volume matters, but traffic quality matters more.
Yes. Once your AdSense account is approved for your first site, you can add more sites to the same account without reapplying from scratch. Each additional domain does need to individually comply with AdSense policies, and Google can disable ad serving on a specific site if it finds violations there — but your overall account isn't automatically at risk from one problem site unless there's a pattern of abuse or a severe policy breach. Just treat every site you run with the same content and UX standards you applied to the one that got approved.
AdSense works on virtually any platform that lets you insert custom HTML or JavaScript — which covers the vast majority of them. WordPress (self-hosted), Wix, Squarespace, Webflow, and custom-coded sites all support it. Blogger has a built-in AdSense integration that's even simpler. The only platforms where AdSense won't work are fully locked environments that block third-party code injection entirely. If you can paste something into your site's <head> or body, you can run AdSense.
ADSENSE APPROVAL
Google's official window is 24 hours to 2 weeks, but in practice most applications get a decision within 3–7 days. Some sites — especially those that trigger a closer manual review — can take up to 4 weeks. The wait is frustrating, but the best thing you can do during that time is keep publishing and make sure your site code is correct. One thing people often miss: you must paste the AdSense auto-ads code snippet into your site's <head> immediately after applying. If Google can't detect that code, your application stays stuck in "pending" indefinitely. Don't submit multiple applications simultaneously either — it creates conflicts in their system and usually just delays everything.
Google's hard requirements are: you must be 18 or older, you need a Google account, your site must be on a custom top-level domain (not a free subdomain like .blogspot.com or .wordpress.com), and your content must comply with AdSense Program Policies. Your site also needs to be publicly accessible — no login walls, no under-construction pages blocking reviewers. In some countries (India, China, and several markets in Africa and Southeast Asia), your domain also needs to be at least 6 months old before you can apply. There's no official minimum traffic requirement, but sites with virtually no visitors tend to struggle because Google can't assess whether real people find the content valuable.
Google has never published a traffic minimum, and sites with as few as 50–100 monthly organic visitors have been approved when everything else is in order. That said, brand-new sites with zero traffic are genuinely harder to get approved — not because of a traffic rule, but because Google can't evaluate real audience engagement on a site nobody has visited yet. If your site is getting fewer than 30 sessions a month, it's usually worth waiting until you have at least a few weeks of consistent organic search traffic before applying. It doesn't need to be a lot — it just needs to show that real people can find and read your content.
Technically yes — Google doesn't enforce a universal domain-age rule outside specific countries. But applying with a site that's only a few weeks old is almost always a waste of time. Google looks for evidence that your site is an established, maintained editorial project: indexed content in search results, consistent publishing history, a crawl footprint that suggests ongoing activity. A site with 3 articles published last Tuesday has almost none of that. Most publishers who get approved on their first attempt have been publishing for at least 4–6 weeks and have 15–25 pieces of solid content indexed. Get that foundation in place first, then apply.
Google's policy allows AI-assisted content as long as it demonstrates genuine expertise, real human editing, and actual value to readers. The distinction that matters is between using AI as a writing tool versus using it as a content factory. Sites where articles have been bulk-generated with little human review — same structure every time, no personal voice, no original angles — consistently get flagged for "Low-value content" or "Thin content." If you use AI tools in your writing process, that's fine. But invest real time into editing, expanding, and making each article something you'd be proud to put your name on. Reviewers can tell the difference.
Google sends a confirmation email right away, and from there the review process runs in the background. The most important thing to do immediately: paste the AdSense code snippet into your site's <head> section if you haven't already. Google uses that code to verify site ownership and start crawling your pages for evaluation. Without it, nothing moves forward. Once the review completes — whether by automated systems or a human reviewer — you'll get an email. It'll either say you're approved and ads are now active, or it'll describe the specific rejection reason and what you need to address before trying again.
WHY SITES GET REJECTED
"Low-value content" is the single most common rejection reason, and it's Google's way of saying your content doesn't meet the bar they want advertisers associated with. It's a broad flag that covers a lot of scenarios: articles that are too short and surface-level, posts that just restate what everyone else has already written without adding anything new, pages that feel like they were written to rank rather than to genuinely help someone, and sites where most of the content is thin or underdeveloped. To fix it, go through every page on your site honestly. Delete or significantly expand posts that don't hold up. Merge related thin articles into proper long-form pieces. The goal is a site where every published page earns its place by giving readers something they couldn't get by clicking the next result.
These two rejections feel similar but point to different problems. "Insufficient content" is about quantity — Google doesn't have enough material on your site to evaluate it properly. You haven't published enough yet. "Low-value content" is about quality — you may have published plenty, but what's there doesn't meet the standard. For insufficient content, the fix is straightforward: keep publishing until you have a solid library of 15–30 well-developed articles covering your topic in depth. For low-value content, more articles isn't the answer — better articles are. Our audit tool checks both: it flags whether your content volume is likely to meet the threshold and whether your published pages show the depth signals Google's reviewers look for.
This one trips up a lot of people because it sounds vague. A "Site behavior: Navigation" rejection means Google's crawler or human reviewer ran into problems moving through your site. The most common culprits are: broken links returning 404 errors, navigation menus that break on mobile, pages that require a login to access, JavaScript menus that don't render when scripting is blocked, and redirect chains that loop or dead-end. Run your site through Google Search Console's Coverage report to find crawl errors, and check your mobile navigation thoroughly on a real phone — a lot of themes that look fine on desktop have mobile nav issues that are easy to miss. Our audit tool specifically tests for navigation crawlability issues as part of its technical checks.
Yes, absolutely — and this is one of the most fixable rejection causes there is. Google's reviewers specifically look for a Privacy Policy that references cookies and advertising data collection, an About page that tells people who runs the site and what it's for, and a working Contact page. These aren't just nice-to-haves; they're trust signals that help Google confirm your site is a legitimate publishing operation. Missing even one of them is enough to get rejected. Make sure all three are published, clearly linked in your main navigation or footer, and easy to find. If you're not sure how to write a compliant privacy policy, our tool includes guidance on what it needs to contain.
Speed isn't one of Google's explicitly listed rejection reasons, but it affects things indirectly in ways that matter. If your site loads very slowly, Google's crawler may time out before fully rendering your content — which means a page with 2,000 words might get evaluated as nearly empty. Slow load times also correlate with poor user experience signals that human reviewers pick up on. You don't need a perfect PageSpeed score to get approved, but you should aim to be at least in the "Needs Improvement" range. Fix the obvious stuff first: compress your images, remove render-blocking scripts you don't need, and make sure your hosting isn't the bottleneck.
Having other ad networks running during your application review doesn't automatically disqualify you. But aggressive ad implementations definitely can. Pop-ups, auto-playing video ads, large banners that push content down the page, or ad placements that make it hard to find what you actually came to read — all of these create a poor user experience that reviewers notice and flag negatively. If you have other ads running, temporarily scale them back to something minimal and unobtrusive during your review period. A clean, readable page is a positive signal. An ad-cluttered one is not, regardless of where those ads are coming from.
OUR TOOL & PLATFORM
Our tool visits your site the way Google's Mediapartners-Google crawler does, then runs it through a series of checks across all the main AdSense approval categories: content quality signals, technical crawlability, required trust pages (Privacy Policy, About, Contact), Google policy compliance flags, mobile responsiveness, and site speed benchmarks. The report separates what it finds into critical blockers — things that will almost certainly cause a rejection — and lower-severity issues that reduce your odds but aren't guaranteed deal-breakers. Every flagged item comes with a plain-English explanation and specific steps you can take to fix it. No vague warnings, no generic advice that applies to every site on the internet.
Most audits complete within 45–90 seconds for a typical website. If your site is larger — 100+ indexed pages — it may take 3–4 minutes as our crawler works through multiple URL paths to check for cross-site consistency in navigation, canonicals, and content depth. You'll see a live progress indicator while it runs. Once the scan is done, your full report is available immediately and can be downloaded as a PDF to reference while you're making fixes.
It's genuinely free — no credit card, no account registration, no trial that auto-converts to a paid plan. You can run up to 10 audits per day on the free tier and get the core audit results immediately. The paid Plus and Pro plans unlock additional capabilities like deep audits, external runtime signals, live monitoring, a fix queue to track your progress, and CSV/JSON exports alongside the standard PDF. But the free scan gives you real, actionable findings on the checks that matter most — it's not a teaser that just shows you a score without telling you anything useful.
Yes, and we strongly recommend it. Running a rescan after making changes is the best way to confirm that your fixes are actually being detected and that you haven't accidentally introduced new issues. Free accounts get up to 10 audits per day, so you have room to check your progress multiple times. Plus and Pro subscribers get more generous audit allocations and access to live monitoring — so instead of remembering to manually re-check, you get alerted automatically if something on your site changes in a way that would affect your AdSense readiness.
No — and be very skeptical of any service that claims they can. Google's review involves proprietary signals and human judgment that no third-party tool can fully replicate or override. What we can do is surface the same categories of issues that cause the overwhelming majority of rejections, and give you a clear picture of where your site stands before you apply. Following our recommendations puts your site in the strongest position it can be in. Whether Google approves it is ultimately their call — but going in with a site that passes our checks is a much better bet than submitting blind.
BILLING & PLANS
The Free plan gives you 10 audits per day with basic audit checks and a PDF export — no account needed, just enter a URL and go. It's genuinely useful for a first look at where your site stands. The Plus plan ($6/month) adds deep audits, external runtime signals, live monitoring, a fix queue, and PDF + CSV exports. It also lets you set up live monitoring for up to 3 domains simultaneously. The Pro plan ($15/month) includes everything in Plus but scales up to 10 domains for live monitoring, adds unlimited audits per month, screenshot and visual audits, and PDF + CSV + JSON exports. One important thing to understand about the website limits: they apply specifically to live monitoring slots — meaning how many domains get continuously watched for changes. You can audit any domain you want on any plan; the 3 or 10 limit is about which sites stay under active, ongoing surveillance. See our Pricing page for the full feature comparison.
No — this is the most common misunderstanding about our plans, and it's worth clearing up properly. You can scan any domain on any plan, as many different URLs as you like. The "3 websites" limit on Plus (and "10 websites" on Pro) refers specifically to live monitoring — the feature that continuously watches your sites in the background and alerts you when something changes that could affect your AdSense readiness. Think of it like this: auditing is on-demand and unlimited in terms of which domains you can check. Live monitoring is persistent, real-time surveillance, and that's what the website slot limits apply to. If you manage more sites than your plan's monitoring limit, you can still run manual audits on all of them anytime you want.
Yes. All paid plans are month-to-month with no lock-in contracts. Cancel anytime from your account dashboard under Billing Settings. When you cancel, you keep full access until the end of your current billing period, then your account steps down to the Free tier. There are no cancellation fees and your audit history stays in your account even after downgrading. We built it this way on purpose — we'd rather earn your continued subscription by being genuinely useful than lock you in to something you're not getting value from.
Yes — we offer a 7-day full refund on first-time Plus or Pro purchases if you're not satisfied for any reason. Just email us at [email protected] within 7 days of your initial charge and we'll sort it out, no awkward questions. Refunds on subsequent billing cycles are handled case-by-case. One thing we want to be upfront about: we don't offer refunds based on whether you get approved by AdSense. Google's decision is Google's to make, not ours. What we do is give you the best possible analysis and recommendations — but the outcome of your application is outside our control.
Yes — annual billing saves 20% on both Plus and Pro plans compared to monthly. It's billed as a single payment for the full year. The 7-day refund policy applies to annual plans too. If you cancel an annual plan after the 7-day window, it won't auto-renew at the end of the year, but the remaining months aren't refunded. If you're still in the active process of getting your site AdSense-ready and plan to use the tool regularly, annual billing is the better value.
AFTER ADSENSE APPROVAL
First: activate Auto Ads in your AdSense dashboard. This lets Google automatically find the best ad placements across your pages, which is the fastest way to start earning without manually configuring individual ad units. Then check that ads are actually serving on your top pages using the AdSense Preview Tool. Next, set up your payment profile under Payments > Payment Info — add your bank account or preferred payment method and make sure your address is correct, because Google will mail you a PIN to verify it once your balance hits $10. Finally, connect AdSense to Google Analytics if you haven't already. That connection lets you see which specific pages are generating the most revenue, which helps you decide what to write more of.
Yes — approval is not a permanent status. Google monitors publisher accounts on an ongoing basis and can restrict, suspend, or permanently ban accounts that develop violations after approval. The most common triggers are invalid click activity (suspicious CTR spikes, often caused by asking people to click your ads), adding policy-violating content to the site, placing ads in prohibited positions, or drastically changing what your site is about. The safest approach is to keep maintaining the same quality and standards that got you approved in the first place, and never touch your own ads or ask others to click them. That last one gets a lot of people suspended.
Google pays monthly. Earnings from one calendar month get finalized around the 2nd of the following month, and the actual payment goes out between the 21st and 26th of that same month — but only if your account balance has reached the $100 minimum threshold (or the local equivalent in your country). If you haven't hit $100 yet, your earnings roll over and keep accumulating until you do. Payment methods vary by country; most publishers receive direct bank transfers. It sounds convoluted but once you're set up and earning consistently, it becomes routine pretty quickly.
The AdSense PIN is a physical verification step. Once your account balance crosses $10 USD, Google mails a letter containing a 6-digit PIN to the address you registered. You need to enter that PIN in your AdSense account to verify your address before Google will release payments. The letter can take 2–4 weeks to arrive depending on where you are. Your ads keep serving and earnings keep accumulating while you wait — nothing pauses — but payouts are held until the PIN is confirmed. If yours doesn't arrive, you can request up to 3 re-sends from within your AdSense account. Make sure your mailing address is correct before you do; that's the most common reason PINs don't arrive.
Yes — AdSense is designed to work alongside other monetization methods. You can run it at the same time as affiliate programs (Amazon Associates, ShareASale, etc.), sponsored posts, direct ad placements, digital product sales, newsletter subscriptions, or other premium ad networks like Mediavine or Raptive. The restrictions are about quality and honesty, not exclusivity: don't use ad formats from other networks that visually imitate AdSense units, don't participate in anything that generates artificial traffic, and don't let the combined ad load across all networks get so heavy that it degrades the reading experience. As long as your site stays genuinely useful to visitors, combining AdSense with other income streams is perfectly fine.